Motivated, professional copywriter and editor with agency and client experience, print and digital, looking for inspiring and varied creative content assignments.

Core skills include digital copywriting, editing, project and team management, print and digital content production and digital marketing. I hold an English Language and Literature BA Hons degree with Part 1 Italian from Manchester University and I have a good working knowledge of French.


My Bio


Nuvitik Inc., Ottawa, Canada –
CHIEF COMMUNICATIONS OFFICER (CCO), Copywriter and Communications

Editorial lead for this tech innovation company: creation of B2B documentation and federal and regional government proposals, established style and tone of voice for marketing material such as trade leaflets, communications and PR. Established web presence and created all online web content. Management of web and social media channels.


Unmanned Experts UAE –

Devised, built and populated microsite for the launch of Unmanned Experts drone training specialists in the United Arab Emirates. Content, graphics and asset creation, CSS and copywriting.


Circus Digital –
CREATIVE COPYWRITER, Banking Nationwide Building Society site redesign

Site design creation of online informative copy in line with client house style guidelines and tone of voice, interpreting site redesign information architecture wireframes. Content areas: Pensions & Retirement, Sharedealing, The Child Trust Fund – cash CTF, equity CTF, how to apply, FAQs.


Lavish Creative –

Lead in-house editorial on creative projects including:  BBC Worldwide Faites Les News for teens, where budding news reporters win a trip to London to work in TV and BBC Worldwide The Real… city travel guides (BBC Worldwide Real Cities).
6 Storeys – mini fiction book series exploring complex relationships within a busy London department store.
Author of Skunk Fu! U Can Do Books 1 & 2 – 4-5 year-old children’s activity books.
Copywriter on award-winning animated TV series Skunk Fu! merchandise, in association with Cartoon Saloon (


Circus Digital Ltd –
COPYWRITER, MySave Online Banking Nationwide Building Society site redesign (now Direct Easy Access 4 account)

Creation of step-by-step online banking copy in line with client house style guidelines and tone of voice, interpreting technical documentation outlining customer web interface and adhering to technical disciplines for the launch of MySave Online Banking product: Automated Account Opening (AAO) – personal details, nominated account, Online Financial Information System (OFIS) – account management, transaction wizard, Sign on screen – log in or sign up.


Mac&Mac Calligaris-
COPYWRITER, Luxury interiors retailer

Established style, tone of voice and created on and offline copy with focus on user experience and information architecture, product presentation, SEO web optimisation, customer care, T&Cs, e-marketing and customer emails.


Rowex Ltd. –
MARKETING EXECUTIVE, Pharmaceuticals – prescription and FMCG (OTC), Health

Working as part of the marketing team, I designed marketing material, brochures, product packaging, information leaflets and product labels for the pharmaceutical industry according to strict Irish Medicines Board guidelines and in-house procedures and sign off. Copywriter for print and web.


XM London (now Ogilvy –

Liaising with Account Managers and Creative Directors, I worked as senior copywriter interpreting wireframes and for user experience and SEO to fulfil clients’ marketing objectives. Clients included FMCG giant British American Tobacco, Slendertone Fitness and Monster Recruitment


Cork Institute of Technology (CIT), Cork

Completed projects included build of e-commerce shopping cart using XHTML / PHP and mySQL, web-based content management system for server-side database administration and XHTML/CSS, Dreamweaver and Flash web development. Exam modules: XHTML/CSS, Dreamweaver, Web Design theory, Networking practical & theory.


Mystical Productions, London

In conjunction with the BBC TV series ‘The Mysti Show (IMDB The Mysti Show), I devised a book plan, page layout and created all editorial for teen publication ‘All About Mysti’ book (All About Mysti on Amazon). Copywriter for all Mysti inserts in teen magazines. As lead editorial, I planned and created all launch editorial content for the CBBC teen site and created all update content for on monthly basis.


Premier Recruitment International, Hanover House, 85-89 South Main Street, Cork – Premier and La Creme –

Working to deadlines, I designed, proofed and supplied all artwork for print, liaising with the Marketing Manager. I co-ordinated and designed all company advertising, print ads and flyers. Liaising with five regional offices, I scheduled advertising, booked media space with national and regional newspapers.


Cork Institute of Technology (CIT), Cork

Diploma in HTML/DHTML, Adobe Photoshop & Illustrator, ImageReady, Dreamweaver, Javascript, Flash.


AOL, 80 Hammersmith Road, London W14 8UD –
GROUP EDITOR, AOL UK, Lifestyle, Motors, Home, Women, Teens, Health & Fitness

Responsible for content programming and online business development for this global media company, I managed a team of ten producers, assistant producers and technical producers to revolutionise the Lifestyles content on the AOL subscription service. I built a highly successful production team and analysed user metrics to best effect to devise optimal content strategies. Working with the art director, technical developers, PR and marketing, I brought a broad range of creative, production, client-facing and management skills to exceed targets.

  • Directed concepts for new content areas, including specials and seasonal drivers; managed content output for all Lifestyle channels, directing design, UX and editorial.
  • Devised and directed the launch of the new Health & Fitness channel on AOL UK.
  • Devised and directed the launch of the new Women channel on AOL UK.

As business owner for new products, I was responsible for signing off requirements and liaising with technical teams. I brought strong project management skills to the role, managing resources, budgets and contributors and produced complex reporting to the Editorial Director. Working with Business Development, Interactive Marketing and client partners, I exceeded on/offline revenue targets, increased metrics by more than 50% and developed banner advertising and PR initiatives.

Clients I acquired for AOL UK

For the House and Home channel, B&Q home improvement, Purina pets, Taste food and recipes, Decanter wine and spirits.

For the Motoring channel, Autotrader magazine and classifieds, plus Superbike (motorbikes).

For the new Women channel, women’s entertainment, beauty, style, family, food and health, a mass media company that operated several websites including, GardenWeb, and the NBC Digital Health Network, Match online dating, celebrity astrologer Russell Grant, The Sun’s relationships expert Dr Pam Spurr, Confetti weddings.

For the Teens channel, Cosmo Girl teenage spin-off of Cosmopolitan magazine).

For the Local Life channel, MapQuest and UpMyStreet local area information.

For the new Health channel, Men’s Health magazine, plus iVillage health for women.

For Classifieds, Loot classifieds and for the Lottery, The National Lottery.


Poppe Tyson Interactive (now Modem Media acquired by Digitas), 27-29 Glasshouse Street, London W1R 6JU –

Copywriting, editing, quality control and final proofing of IBM site redesign with approach of Year 2000 for this interactive marketing strategy and services firm, recognized for innovation and impact in the digital space.


Marshall Cavendish Publishing (part of the Times Publishing Group Singapore), 119 Wardour Street, London W1F 0UW –
DEVELOPMENT EDITOR Partwork launches for UK market

As development editor, I conceptualised new project titles for launch, evaluating focus groups and market research to generate new European revenue. Managing teams of sub-editors and designers, I directed the development of new publications, from concept to print, on time according to schedule and in budget.

Day to day, I sourced and commissioned writers, consultants and illustrators, co-ordinated photography and photo shoots, directed designers, worked with page layouts in Quark Xpress and managed translation for European markets when necessary. It was my responsibility to sign off proofs at each stage of the publishing process and give final approval for print.


Marshall Cavendish New Media, 119 Wardour Street, London W1F 0UW
MULTIMEDIA EDITOR / PROJECT MANAGER Children’s educational interactives

Managing teams of editors and designers, I pushed digital interactive projects through all stages of development from concept to completion. Working with archived print assets, I conceptualised UX, content and functionality for digital output, defining and writing product requirements and planning animation storyboards.

New content creation involved copywriting/editing engaging interactive text and educational copy as well commissioning writers, contributors and consultants and signing off on final output. I sourced and commissioned all music and sound effects, wrote voiceover scripts and supervising studio recordings, with artists such as character actor Bernard Cribbins.

From archived assets, I selected and monitored picture and video usage and organised editing and digitisation. Project management included budget control scheduling, compiling matrices to outline functionality and asset use and liaising with external programmers. My sign off and testing completed Alpha and Beta releases.

As lead copywriter, I wrote and edited all accompanying literature, including user guides and box/packaging copy, as well as promotional web material.


IPC Magazines (now Time Inc UK), Kings Reach Tower, Stamford Street, London SE1
FREELANCE SUB-EDITOR, Woman magazine –

Working with the editorial production team for this features and fashion magazine, I was subbing and proofing copy and working on screen layouts using Quark Xpress according to strict weekly production schedules.


Marshall Cavendish Publishing, 119 Wardour Street, London W1F 0UW –
EDITOR, Partwork Developments

As Editor in Developments, I conceptualised new projects, writing/editing copy, proofing layouts, working on screen layouts using Quark Xpress, co-ordinated photography, sourced and commissioned authors/consultants.


Freelance Writer

I worked with editorial production teams on various magazine titles including Take A Break by H Bauer Publishing and BBC Good Food


Temporary Work

Marketing, Accounts (Bought Ledger, Credit Control), receptionist,  administrator, telephonist, recruitment and corporate events.