E-commerce SEO copywriter for Calligaris interiors store.

E-commerce SEO copywriter for Calligaris interiors store

Mac&Mac, as seen in Icon, Grand Designs, Living etc, Homes & Gardens, The Sunday Times, The Telegraph and The Independent on Sunday, specialised in contemporary furniture, lighting, interiors and home accessories. Their luxury online outlet and retail showrooms in Middlesex and Surrey targeted high-end consumers such as professionals, designers and architects. As lead SEO copywriter, an understanding of the principles of internet search were key. In the ultra-competitive world of luxury goods, deeper insight into the behaviour of consumers is an essential component to creating perceived value.

SEO copywriter

Working the Creative Director and Head of Business Development, I established their style and tone of voice, created both on and offline copy with particular focus on e-marketing and SEO optimisation for product titles and descriptions and generated all the necessary content for their online store (Terms & Conditions, Privacy Policy, Customer Service, Delivery, Returns, etc.)

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