Mac&Mac, as seen in Icon, Grand Designs, Living etc, Homes & Gardens, The Sunday Times, The Telegraph and The Independent on Sunday, specialised in contemporary furniture, lighting, interiors and home accessories. Their luxury online outlet and retail showrooms in Middlesex and Surrey targeted high-end consumers such as professionals, designers and architects. As lead SEO copywriter, an understanding of the principles of internet search were key. In the ultra-competitive world of luxury goods, deeper insight into the behaviour of consumers is an essential component to creating perceived value.
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