For the UK’s leading building society, Nationwide, it doesn’t pay to stand still. A site redesign was given brand awareness thanks to the comic genius of Little Britain and I joined the in-house team at Nationwide HQ Swindon as banking copywriter. We launched the latest addition to their stable of borrowing products, Nationwide Instant Access Savings, featuring product information and guidelines as well as Online Banking and how to apply step by step.
As part of the site re-design, I created informative copy in line with client house style guidelines and tone of voice, interpreting site redesign information architecture wireframes and programmers’ technical specifications. Content areas included Pensions & Retirement, Sharedealing and The Child Trust Fund – cash CTF, equity CTF, how to apply, FAQs.
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