 I am a senior manager and team leader with multifaceted agency, corporate and non-profit experience in leveraging brands B2B, B2C and B2H across all sectors. I lead complex customer acquisition and CRO campaigns at scale for optimal return on investment (ROI) and organic reach.
Working with creatives, graphic designers, videographers, animators, developers, translators and writers, I lead marketing campaigns, build brands and bring products, microsites, shops and web sites to launch including lead generation, community and ecommerce. I foster relationships with contributors and external agencies and build mutually beneficial partnerships, finding opportunities for growth and process improvement. With a background in publishing and creative agencies, I also work in print including brochures and magazines, point of sale and merchandising. I hold a safeguarding qualification and a DBS check for working with children and vulnerable people.
Diverse experienceI have B2B, B2C non-profit, agency and corporate experience across SaaS, technology, banking, healthcare, lifestyle, food, drink, FMCG, women's interest, recruitment, luxury goods and the natural world. I write and edit content for web sites, blogs, social media, white papers, policy documents and reports, news stories, infographics, podcast scripts, voiceovers and storyboard video and animation.
My strong pointsInterpreting briefs, building personas, establishing tone of voice, storytelling, user experience (UX), design and style bibles and generating informative, engaging content that resonates with target audiences.
Experienced in large-scale content management roles and marcomms campaigns, I build and lead content, production and creative teams. I'm a strong communicator and a highly efficient project manager who enjoys collaborating across teams.
Content strategy and consultancyI am highly skilled at evaluating and optimising existing content, identifying content gaps and building content calendars to meet organisational objectives. I use in-depth analytics for data-driven decision making. My digital experience is invaluable with web and social channel content planning, search engine optimisation (SEO), A/B testing, improving clickthrough rates and overall user experience.
Technical expertiseI am adept in search engine optimisation and SEO tools such as Semrush and Ahrefs, Google Analytics and Google Search Console, Content Management Systems such as Wordpress and Drupal, CRMs such as Hubspot and Salesforce, Adobe Creative Suite (Photoshop, Illustrator, InDesign), Adobe Express, Canva, html/CSS, AI tools and ecommerce. I hold an English Language and Literature BA Honours degree with part 1 Italian from The University of Manchester, Digital Marketing Level 5, web design and ecommerce web development diplomas and I am Hubspot SEO and Hubspot Social Media Marketing certified.
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